With the strengthening of consumer brand awareness, the implementation of brand strategy has become the inevitable choice of production companies. Looking at the picture planning of world famous brand packaging, we find that there are many common characteristics, which give us inspiration and learning. The original home packaging picture is so important. What is the detailed performance? Next, Xiaobian will analyze it with us.

　　公司越来越将包装视为无声的采购员，这就需求包装不只能招引顾客，还能使顾客从包装上理解到家的有关信息，这主要有两种方法：一是用形象传神的彩色照片真实地再现商品形象，做到方式与内容心直口快详细鲜明，让顾客一看包装图画即可知晓商品自身。

　　More and more companies regard packaging as a silent buyer, which requires packaging not only to attract customers, but also to make customers understand the relevant information from the packaging. There are two main methods: one is to use vivid color photos to truly reproduce the image of the goods, so that the way and content are straightforward and detailed, so that customers can know the goods themselves at a glance at the packaging pictures.

　　这在食物包装中为盛行，如巧克力、冰淇淋、糖块等。传神的彩色照片将色、香、味、型表现得令人垂涎欲滴；二是选用全透明或半透明包装直接展现商品形象，这在饮料、纺织品等包装中非常盛行。

　　This is the most popular in food packaging, such as chocolate, ice cream, sugar and so on. Vivid color photos show the color, fragrance, taste and shape of the products to be coveted. Second, they use transparent or translucent packaging to directly show the image of the products, which is very popular in the packaging of drinks and textiles.

　　文字包装图画备受喜欢。包装是意味的载体，文字称号又常常作为的意味，因此发作用文字构成的包装图画也就缺乏为怪了，文字包装图画之所以越来越遭到厂商的喜欢，这主要在于文字图画精练明快，通常是由称号演化而来，更有利于出色形象。

　　Words and pictures are very popular. Packaging is the carrier of meaning, and the title of words is often used as the meaning of brand, so it's strange that the packaging pictures composed of functional words are lack. The reason why the words packaging pictures are more and more popular with manufacturers is that the words and pictures are concise and bright, usually evolved from the brand name, which is more conducive to excellent brand image.