1. The occurrence of visual touch

世界上的任何物资都是分歧的材质组成的，分歧的材质概况会发生分歧的触觉感觉，质感。质感大抵可以分为两种：视觉型和触觉型。视觉型便是咱们所说的视触觉 。视触觉和真实的触觉凡是是既对峙又同一的，视触觉是真实的触觉给人一种履历的反应罢了，它是形象的，在这类前提下，视触觉便成为一种标记，这类标记是经由过 程先前的履历得以发生，再颠末编译和转化，成为一种视觉消息，进而对后来的触觉果断发生引导感化。

Any material in the world is composed of different materials. Different materials will have different tactile feeling and texture. Texture can be divided into two types: visual and tactile. Visual type is what we call visual touch. Visual touch and real touch are both confrontation and the same. Visual touch is the reaction of real touch to a person's resume. It is image. Under such premise, visual touch becomes a kind of mark, and this kind of mark is passed through Cheng Xianqian's resume can take place, and then through the compilation and transformation, it becomes a kind of visual message, and then guides and influences the later tactile sense decisively.

二、计划中的视触觉情势

2、 Visual tactile situation in planning

种视触觉情势是由包装盒质料自己材质的肌理酿成的，它可所以感受柔嫩的，坚固的，滑腻的，粗拙的等等，经由过程包装盒质料概况材质肌理的视觉触觉感， 创建和消耗者之间的亲和感和勾引力，这在今朝不少计划中都被遍及采纳；第二种是在种的子上的进一步立异，它不但仅斟酌到自己包装盒材质的选用，并且将所 包装盒的产物材质肌理因素，摹拟计划在产物的外包装盒上，使消耗者在时间得到对包装盒商品的认知和辨认，这类辨认是经由过程包装盒的视触觉来实现的。

The first kind of visual tactile situation is caused by the texture of the material of the packaging box. It can feel soft, firm, greasy, rough and so on. Through the visual tactile feeling of the material and texture of the packaging box, the visual tactile feeling of the material texture of the packaging box can be felt, The second is a further innovation on the basis of the first one, which not only considers the selection of the material of its own packaging box, but also takes into consideration the selection of its own packaging box material The material and texture factors of the packaging box are imitated on the outer packaging box of the product, so that the consumer can get the cognition and identification of the goods in the packaging box at the first time. This kind of identification is realized through the visual sense of the packaging box.

三、完成视触觉导入包装盒计划的手段

3、 Means to complete the visual tactile import package plan

(1)在济南牛皮纸箱的计划中，将真正的材质和肌理应用到包装盒质料中去，像茶叶包装盒，直接应用竹木或陶器等来计划茶叶包装盒。这类法子也是广泛使用的 法子，也是比力传统的法子。

(1) In the project of Jinan Kraft carton, the real material and texture should be applied to the packaging materials, such as tea packaging box, and bamboo wood or pottery should be directly used to plan the tea packaging box. This kind of method is also widely used, but also a traditional method.

(2)采纳仿照的法子，用其余通例包装盒质料，如纸张，塑料，玻璃等仿照产物特性或某一必要的材质肌理来到达视触觉和真实触觉上的结果，经由过程如许的计划来 创建商品消息对消耗者有用的视觉转达。

(2) Adopt the method of imitation, use other general packaging box materials, such as paper, plastic, glass, etc., to imitate the product characteristics or a certain necessary material texture to achieve visual and real tactile results, through such a plan to create commodity information useful to consumers visual transmission.

(3)经由过程立体的印刷技能来仿照某种肌理视觉结果，一样可以在包装盒计划中导入视触觉观点。消耗者在后的远观中便可以经由过程包装盒的视觉转达，获得对 商品的根本的认知感觉，从而果断对此商品的采办需要。比方，一盒糖果的纸盒包装盒，概况印刷的是布纹的肌理结果，它所转达的视触觉结果是比力温和和温暖的，到 达了包装盒需要亲和的预期结果。但它和后面两种手段分歧，它只具备视触觉，而后面两种不但具备视触觉，还具备真实触觉感。

(3) Through the three-dimensional printing skills to imitate a certain texture visual results, you can also import the visual and tactile point of view in the packaging plan. In the final distant view, consumers can get the basic cognitive feeling of the commodity through the visual transmission of the packaging box, so as to decisively purchase the commodity. For example, for a box of candy cartons, the general printing is the texture results of cloth grain, and the visual and tactile results it conveys are mild and warm, reaching the expected results of packaging boxes requiring affinity. But it is different from the latter two means, it only has visual touch, and the latter two not only have visual touch, but also have real sense of touch.